Poll shows rural Nebraskans are skirting local grocery stores

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Lincoln, NE, Aug. 22— Nearly half of rural Nebraskans are bypassing their local grocery stores to buy their food at supercenters and supermarkets, according to the 2017 Nebraska Rural Poll.

Local grocery stores maintain market share in communities that are large enough for them to be viable but too small to be major markets. Yet almost three in 10 residents of those places do most of their food shopping at supercenters or big-box retailers, the poll shows.


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